Thrash and Frankhouseer in turn sold the company in 1987 to Pinnacle Broadcasting. In 1978, the Corbins sold KLLL AM/FM to Lubbock County Broadcasting, owned by James Thrash and John Frankhouser. The Corbin family hired Jerry 'Bo' Coleman as a radio host and made him a stockholder. The studio building was damaged and the station relocated to the former KSEL studios on East Broadway KSEL had moved to 84th and L where at the site of the new channel 28 KSEL-TV (now KAMC). KBFM changed to KLLL in 1971, the year after the 1970 Lubbock tornado. It kept its call letters, stayed easy listening by day but carried the country format of KLLL at night when the 1460 AM daytimer signed off. In 1968, KLLL's owners, the Corbins, bought KBFM. KLLL (AM) was in the same building with its studios on the top (20th) floor. Studios were originally at 2442 14th street, but were shortly moved to the fifth floor of the same building as the transmitter and antenna. The transmitter was located at the Great Plains Life Building (now known as Metro Tower) at Broadway and avenue M. It transmitted an SCA (Subsidiary Communications Authority) to transmit Muzak brand background music. KBFM, the forerunner to KLLL, began in 1958 as an easy listening station. Its studios are located in south Lubbock on Avenue Q west of Interstate 27, and its transmitter is located separately two miles away south of the studios. KLLL-FM (96.3 MHz) is a country music station licensed and broadcast in Lubbock, Texas, owned by Alpha Media Group through licensee Alpha Media Licensee LLC.

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